Year
2024
Category
Branding
Duration
2 WEEKS (TEAM PROJECT)
ABOUT
(01) FOUNDATION
SUBJECT
Ponyo is driven by the goal of empowering children to become champions of environmental sustainability. Our purpose is to instill in them a deep sense of responsibility towards our planet by providing eco-friendly products that facilitate a profound connection to nature.
Through our range of products, we seek to cultivate in children an appreciation for the natural world and an understanding of the importance of preserving it. We believe that by fostering this connection early on, we can inspire a generation of environmentally conscious individuals who are committed to making positive contributions to the health
of our planet.
SUBJECT
PROJECT overview
Ponyo is driven by the goal of empowering children to become champions of environmental sustainability. Our purpose is to instill in them a deep sense of responsibility towards our planet by providing eco-friendly products that facilitate a profound connection to nature.Through our range of products, we seek to cultivate in children an appreciation for the natural world and an understanding of the importance of preserving it.
(C)
SUBJECT
In the development of the Ponyo Kids Brand, we wanted to evoke a sense of joyful playfulness and comfort tailored specifically for our young audience. Taking inspiration from the red panda , our approach is centered on infusing the logo with a rich color scheme, soft shapes, and a welcoming typography. Our primary goal is to craft a visual identity that serves as a friendly companion to children, welcoming them into a world of imagination and fun. By prioritizing warmth and approachability in our design, we aim to establish a genuine connection with kids, ensuring that Ponyo becomes a cherished part of their happy
childhood memories.
(D)
SUBJECT
Primary Audience: Children aged 4 to 12 years old represent our primary target audience. These young individuals are the core focus of our brand.
Secondary Audience: Parents of children aged 4 to 12 years old form our secondary target audience. We recognize the crucial role they play in making purchasing decisions for their children.
