Year
2024
Client
indri
Category
SOCIAL MEDIA
Duration
3 MONTHS
ABOUT
(01) INTRODUCTION
(A)
SUBJECT
brand story
Indri by Piccadilly is a premium Indian single malt whisky, crafted at the Piccadilly distillery in Haryana, India. Named after the village of Indri, where the distillery is located, the brand emphasizes its local roots and high-quality production. Indri whisky is known for its unique triple cask aging process, which combines ex-bourbon, French wine, and PX sherry casks to create a rich, complex flavour profile. The brand positions itself as a refined, contemporary whisky that blends tradition with modernity, appealing to both Indian and global whisky enthusiasts.
(B)
SUBJECT
HOUSE OF DRAGON EDITION
House of the Dragon is a prequel to Game of Thrones, focusing on the Targaryen dynasty and the events that led to the civil war within the family. The show features grand themes of power, family, and the rich lore of dragons, which has a global fanbase.
The exclusive House of the Dragon edition of Indri Single Malt Indian Whisky takes inspiration from this epic fantasy world, incorporating motifs, symbols, and visual elements from the series. The packaging and branding evoke the opulence and drama of the Targaryen family, including elements like dragon scales, sigils, and the show's dark, luxurious aesthetic
Indri x House of the Dragon: In collaboration with Warner Bros. Discovery, has introduced the exclusive 'House of the Dragon' Edition, inspired by the Game of Thrones franchise. The collection features two expressions: House of Black, with rich notes of toffee, vanilla, peat, and chocolate, embodying the Black Council’s fiery spirit, and House of Green, offering a blend of ripe fruits, honey, floral, and nutty flavors, reflecting the complexity of the series
(C)
SUBJECT
FANTASY MEETS REALISM
The campaign for the Indri by Piccadilly and House of the Dragon collaboration is designed to capture the essence of both the whisky’s rich heritage and the dark, medieval fantasy world of House of the Dragon. A key element of the campaign is the use of AI-generated visuals to create striking, immersive imagery that resonates with fans of the show while highlighting the premium quality of the whisky.
ABOUT
(02) SOCIAL MEDIA POSTS
SUBJECT
I developed social media collaterals for Indri Single Malt's collaboration with House of the Dragon. The campaign featured AI-generated backgrounds, seamlessly integrating the Indri whisky bottles with the iconic fantasy theme. The visuals were crafted to reflect the essence of both the brand and the HBO series, enhancing the immersive experience for the audience while maintaining brand consistency.
