Year
2024
project
floofy
Category
UX/UI
Duration
3 weeks
ABOUT
(01) RESEARCH
(A)
SUBJECT
INTRODUCTION
Floofy will help simplify and improve the pet care experience by providing pet owners with easy access to essential services such as veterinary care, grooming, nutrition, and training, ensuring a more organized and efficient approach to managing their pet’s well-being.
(B)
SUBJECT
Core Objectives
What is the Problem Statement?
New pet owners often face difficulties in finding reliable veterinarians, nutritious pet food, and other essential resources. This creates confusion and makes it overwhelming to manage their pet's care effectively, leading to potential gaps in their pets' health and well-being.
Who Am I Solving This for?
New and experienced pet owners seeking an easier, more organized way to manage pet care, including veterinary visits, grooming, and nutrition, with a focus on convenience and reliable resources.
What are the problems identified?
Lack of Knowledge (New Owners): First-time pet owners feel confused about care, services, and decision-making.
Scattered Services: Vet, grooming, and food services are spread across multiple platforms, making access difficult.
Unreliable Information: Pet owners often depend on unverified online sources, leading to misinformation.
Emergency Challenges: Hard to quickly find available and trusted vet care during emergencies.
Nutrition Confusion: Too many pet food options with little clear guidance on what’s best.
Grooming & Boarding Issues: Difficulty finding trustworthy and suitable grooming or boarding services.
(C)
SUBJECT
RESEARCH/
SURVEY QUESTIONS
What are the unexpected realities of pet ownership?
Emotional attachment is stronger than expected.
Challenges include: Managing routines, Financial costs (vet, food), Difficulty traveling or leaving pets alone
High responsibility and time commitment.
How do pet owners currently manage pet care?
Most rely on
Regular vet visits
Internet research & reviews
Friends/family recommendations
Trust in online reviews is moderate (not fully reliable).
Food decisions are based on:
Vet suggestions
Trial & error
Online opinions
How important is convenience and centralized access?
Most users consider convenience very important
A large majority liked the idea of having all pet care services in one place (70%+)
Many are open to community interaction and shared advice
Would personalized and community-driven support help?
80%+ users found personalized advice very useful
Most are open to joining a community to learn and share experiences
Indicates a strong need for guided and social support
(D)
SUBJECT
JOBS TO BE DONE
Core Job
"Help me manage my pet’s care easily and confidently, without feeling overwhelmed by scattered information or unreliable services."

ABOUT
(02) UX PROCESS
(A)
SUBJECT
Swot analysis

(B)
SUBJECT
User persona

(c)
SUBJECT
EMPATHY MAP

(D)
SUBJECT
CUSTOMER MAP

(E)
SUBJECT
USER FLOW

ABOUT
(03) Identity
(A)
SUBJECT
colour palette

(b)
SUBJECT
Typography

(c)
SUBJECT
logo colourway

(d)
SUBJECT
illustrations

ABOUT
(04) Application
(a)
SUBJECT
SCREENS




(b)
SUBJECT
MOCKUPS






